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March 24, 2026
直播zhíbō(zhi2bo1)
直播 (zhí bō) refers to live broadcasting, particularly over the internet, where content is streamed in real-time rather than pre-recorded. This term is commonly used in the context of social media platforms, online gaming, and live events, emphasizing the immediacy and interactivity of the content.
Frequency#2679DifficultyMedium
Cultural Note
In China, live broadcasting has become a significant part of the e-commerce landscape, with many influencers using 直播 to promote products directly to their audience, enhancing sales through real-time interaction.
Memory Tip
Imagine a 'live' (直) broadcasting (播) event where the audience is right there with you, experiencing it in real-time. Visualize a vibrant 'live' party (直播) where everyone is watching the events unfold as they happen, making it unforgettable.
Meanings of 直播
zhíbō(zhi2bo1)
1live broadcast (not recorded)
2direct Internet broadcasting
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About 直播
直播Simplified
—Strokes
—Radical
名动词dòngcíverb-noun (v.-n.)Part of Speech
#2679Frequency Rank
HSK 2.0L6HSK 3.0L5ElementaryTOCFLL3HSKKL2CEFRA2
Podcast: 直播
Podcast: 直播
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AI Study Notes for 直播
Quick Contrast
直播 (live broadcast) vs 播放 (playback) — use 直播 when emphasizing real-time streaming, while 播放 refers to playing pre-recorded content.
Memory Mnemonic
Imagine a 'live' (直) broadcasting (播) event where the audience is right there with you, experiencing it in real-time. Visualize a vibrant 'live' party (直播) where everyone is watching the events unfold as they happen, making it unforgettable.
Usage Notes
Be cautious with the tones in this word; 'zhí' (直) should be pronounced with a second tone, while 'bō' (播) has a first tone. It's commonly used in both formal and informal settings, especially in digital media contexts. Pair it with verbs like '进行' (jìnxíng - to conduct) or '观看' (guānkàn - to watch) for more natural usage.
HSK Study Tips
As an HSK Level 6 word, 直播 connects well with other media-related vocabulary, such as '视频' (shìpín - video) and '网络' (wǎngluò - internet). Focus on understanding how it fits into discussions about modern communication and entertainment.
Cultural Note
In China, live broadcasting has become a significant part of the e-commerce landscape, with many influencers using 直播 to promote products directly to their audience, enhancing sales through real-time interaction.
Common Mistakes
Learners often confuse 直播 with 视频 (shìpín - video), mistakenly using them interchangeably. For example, saying '我看了一个直播视频' (Wǒ kànle yīgè zhíbō shìpín) is incorrect; it should be simply '我看了一个直播'.
AI-enhanced 2026-03-24
Pronunciation of 直播
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Cultural Notes for 直播
🏮Cultural insight
In China, live broadcasting has become a significant part of the e-commerce landscape, with many influencers using 直播 to promote products directly to their audience, enhancing sales through real-time interaction.
Frequently Asked Questions about 直播
直播 refers specifically to live broadcasts that happen in real-time, while recorded videos are pre-edited and can be watched later.
Yes, 直播 is often used for online classes and webinars, allowing for real-time interaction between teachers and students.
No, it spans various fields including education, e-commerce, and news reporting, making it versatile.